Marketing & Business Development Systems Training and Adoption Manager
CM Legal
A leading law firm is seeking an MBD Systems Training and Adoption Manager to help attorneys, marketing and business development professionals, and other business staff make effective use of its Salesforce CRM and broader MBD technology ecosystem. Reporting to the Director of MBD Operations & Transformation, this person will design and deliver role-based training and adoption programs, working closely with MBD Operations, Business Development, Marketing, MBD Technology, and Business Intelligence to turn system capabilities and process changes into clear workflows, communications, and learning resources.
Day to day, the role covers building and delivering training through live sessions, virtual programs, workshops, one-on-one coaching, office hours, and self-service materials; developing user guides, job aids, videos, and FAQs; and coaching attorneys and MBD professionals to build confidence and reinforce consistent use of the firm’s systems. The Manager will also track adoption and usage data, analyze feedback and training effectiveness to spot barriers to adoption, and recommend improvements to training, workflows, and communications including support for rollout of emerging technologies like AI-enabled tools.
Candidates should have a bachelor’s degree and 7+ years of experience in MBD, business development operations, sales enablement, or CRM/marketing operations, ideally within a law firm or professional services environment, along with strong facilitation, project management, and analytical skills.
Estimated salary range: $145,000 – $170,000.